Weave '23 - Where Industry Meets Influence

Our Journey

Our Story

From textiles to transformations

Spring 2023

The Beginning

Weave '23 began as a textile brokerage and creative marketing agency. Our early days were spent inside the offices of Puri Fabrics, collaborating on the launch of their women's clothing collection for 2023.

The Turning Point

A Moment That Changed Everything

While casually sharing a plate of puri chanay — a local politician walked in, visibly anxious about his upcoming election. And just like that, a new idea sparked: If we could market fabric to buyers, why not market politicians to voters?

Today

From Fabrics to Frontlines

Weave '23 evolved — from a textile-focused agency to a full-scale campaign and communications powerhouse. Today, we work with exporters and emerging fashion brands, as well as candidates aiming to win hearts, headlines, and elections.

From fabrics to frontlines — the rest is history.

What Drives Us

Vision & Mission

Our Vision

To be the leading force in bridging the gap between textile commerce and political influence, creating narratives that shape industries and move societies. We envision a future where every brand and political entity has a voice that resonates globally, driven by strategic storytelling and innovative campaigns.

Our Mission

At Weave '23, our mission is to transform stories into movements. Born at the intersection of textiles and ideas, we began by weaving together brands, fabs, and fashion.

From Pakistan to the world, we are committed to building bridges across industries and borders, blending local insight with global vision.

Weave '23 exists to prove that influence can be designed, trust can be built, and futures can be woven — one campaign, one brand, one story at a time.

Leadership

Meet Our Founders

The visionaries and entrepreneurs behind Weave '23

Samiullah Tariq

Co-Founder & Political Strategy Lead

A student at Lahore Lyceum, Samiullah serves as Deputy Head Boy and General Secretary of the Business Society. From an early age, he has been deeply drawn to politics, constantly exploring ideas, solutions, and ways to contribute meaningfully to society.

He carries forward a strong business legacy from his father, which has shaped his vision for the future. He sees Weave 23 as the perfect bridge between these two passions—allowing him to channel his political interest while also strengthening his entrepreneurial foundation.

Ibrahim Kashif

Founder & Creative Director

Ibrahim Kashif is the founder of Weave23, a marketing agency that blends creativity with strategy to build unforgettable brands. An A2 student and Deputy Head Boy of his school, he has hosted major school events and tournaments, showcasing strong leadership.

With a family background in textiles, he developed a passion for branding early on. Ibrahim is also the founder of a padel ball business, whose products have become the most used padel balls in Faisalabad. Through his ventures, he is weaving together innovation, storytelling, and entrepreneurship to inspire lasting impact.

Let's Work Together

Ready to Make an Impact?

Let's craft your story and amplify your voice. Whether you're building a textile empire or leading a political movement, we're here to help.

Get in Touch Learn More

About Weave '23